21 Reasons Why Your Business Needs a Website
There are many out there that believe their business may not benefit from having a website, that a website is not within their budget and worth the cost, or maybe they just think that because they don’t personally use a computer, neither do their potential customers. These are many common misconceptions and here are 21 reasons why your business needs a website, no matter what size of business you may have…
#1 Build Business Credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website, you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the real deal.
Today, more than ever, consumers use the internet to search for the products or services they need. Research has shown that over 80% of people use the internet to search for the products and services they need before they make a purchase. If you don’t have a business website you may be missing out on potential sales…
If you already have a website though it has not been updated in quite awhile or it is a home made website, having a professionally redesigned website will provide your business with a professional image that will help inspire even greater confidence in your potential customers.
#2 Save You Time and Money
Providing information to your customers takes time, whether its on the phone, face-to-face, in a brochure, or in emails. With an online catalog you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
As a small business owner you may think you simply can’t afford a professionally designed website, or that it is not worth the money. Though in reality, you simply can’t afford NOT to. Although the initial cost of designing a website varies, once your website is up and running, a website for a small business generally costs under $100 a month to keep running online.
Which a bad price to pay in comparison to a brick and mortar location, or in comparison to the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote and grow your business.
#3 Online Brochure
By having a website, you can create an online brochure of your business that can reach an exponentially larger audience at a drastically lower cost than traditional printed brochure materials. Your potential customers can find you and any of your products and services online while on the go and share it with friends online.
#4 More Potential Customers
If you don’t have a website for your business, you could be missing out on a very large piece of the pie for your business. With over 2.4 billion people using the internet every day, and around 90% of those purchasing something online, and having contacted a company online in the last 12 months. There is a lot of potential for business to grow online.
#5 Added Value
Have you ever personally tried getting a business loan? It is not an easy task. However if you try to get a loan from the bank and the manager asks to see your business plan, your financials, and your website, you better have a website to present to them.
This does not just apply to a bank and business loan…the perceived value of your business will be lower in everyone’s eyes, especially your customers and potential customers…if you don’t have a website, or your website is so old and outdated that it is not mobile friendly, doesn’t display well, or flash is being used on your website is not view-able to a large audience, then your business will have a diminished or lower perceived value.
#6 Keep Your Customers Informed and Grow Influence
Having a website puts your business in front of potentially thousands of people are going to see it when searching the internet every day or month for your products and services. Through your website you are able to inform and influence people’s decisions and educate them by utilizing your blog, news feed, FAQ’s, newsletters, and updates.
Think of your website as being your online brochure, catalog, or business card. With a website it is much easier and quicker to update any information about your products and services on your website, than to make costly changes to printed materials, making it an effective way of letting your customers know about the arrival of any new products, upcoming events, special promotions, or any new services you offer.
#7 Portfolio of Work, Products and Services
No matter what type of business youre in, a website is a great place to showcase your work. You know that feeling that you get when people recognize your work and what you have done and give you credit? By including a portfolio, image gallery, or testimonials about your work, you can demonstrate what makes your business unique and you can show off your portfolio of what you do and take pride in your work, products and services.
#8 Helps with Business Goals
When it comes to writing the content for your website you will have to go through your business detail by detail, revisiting things about your business that you have not seen or thought about in years. You will most likely reassess your business goals, marketing tactics, or make other changes within your business.
#9 Lower Cost Startups
Have you ever wanted to start a business? Well, now you can do it online with a website and work virtually from home. In fact, by using some free website providers you don’t have to pay a penny to get started. Starting your business website online can cost a fraction of what it would be to open the physical doors of a building located in that prime downtown location.
#10 Always Available
Your website runs continuously, 24 hours a day, 7 days a week, 365 days a year to anyone who has an internet connection, without the need of anyone there to supervise or lock the physical door. This provides everyone with the convenience of reviewing your products and services when your physical store or office is closed, allowing you to make the sell and promote your business while being asleep in bed at 10:00 pm on a Saturday.
With todays busy lifestyles, this is a great selling point when making a purchase decision. You will always be there for your customers when they contact you by sending an email or calling to contact you.
#11 Marketing to a Larger Market
The internet has opened up a whole new world of marketing that never existed before. For those who do not have a website, your website can attract new business by using a whole array of low cost marketing techniques to find new customers, and to expand and grow your business.
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, an eCommerce website is a great place to sell your products to a wider market; even services can be made available globally.
#12 Improve Customer Service and Support
You can greatly reduce your overhead cost of customer support by utilizing a ticketing system, or an FAQ’s page, add articles and uploading newsletter to answer all of your customers’ questions, you can keep them up to date. What better way to provide them with value added service than by sharing information on your website or uploading newsletters to answer all your customers’ questions you can keep them up-to-date.
If you need customer service to be there 24/7/365 to answer any emails or phone calls you can use a number of customer support solutions out there to cover you around the clock and be apart of your team.
By having your own domain name and website, you can have your own business personalized email such as: email@example.com. It is more professional and easier for customers to remember than your other email address of: firstname.lastname@example.org, though this doesn’t really resonate with customers when they want to deal with professionals, not to mention that these emails can tend to be hard to remember all of those numbers off the top of your head.
#14 Press Releases
Did you know that you can run relatively cheap press releases online about your business, but to do it you will need a website. Using online press releases you can notify friends, family, customers and potential customers of any changes in your business, news, and promotions that has the potential to reach a very large audience around the globe.
#15 Any Topic or Hobby
What do you love? Sports, music, dance, photography, arts, crafts, science, animals, technology? Well, you may just have a potential business idea that is just waiting to happen. The internet is a place where there is no limits to the number of businesses and blogs that can attract traffic and build revenue. Start with what you love and start blogging and writing about it and watch it blossom and grow.
#16 Connect with Others
If you own a website, you are now a ‘web master’. This give you the opportunity where you can easily make new business and personal connections with other website owners that can potentially lead to extra streams of income.
#17 Gives You a Voice
Have you ever had a discussion with someone and said “I wrote an article about this topic on my website.” It feels great! A website gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just mark it as spam or delete it.
#18 Do Business Your Way
You don’t need permission from your boss or company lawyer. You can change your website business the way you want and grow it the way that you want.
#19 Compete with the Big Players
Have you ever wanted to get into business, though you are not sure know how to compete with the big players in the game? By creating an stunning website that captures your customers attention, and built with a solid marketing strategy behind it, you can smash the big players. You may have no chance of building bigger buildings, but with your website, you can break down the perceived wall between you and them online.
#20 Helps you to Find a New Job
Not only can a website host your resume or CV, you can place a whole portfolio of your work, and by owning and managing your website you have demonstrated a lot of hard and soft skills. Giving you more value in the eyes of a HR person that is looking for a new hire.
#21 Generate Revenue
Are you looking to make more money on the side or wondering how to pay for the website that you currently have? When you own a website, you have the potential to sell advertisement space on your website to create additional revenue. With website ads you can sell additional services to your website visitors and grow your business through an additional revenue stream.
So… why do you need a website?