The New World of Marketing, And How You Should Be Using It
When we think of marketing, the first thing to come to most of our minds is the old-school way of thinking. Don Draper, newsies telling us to “read all about it!,” radio ads with a thick accent, and so on. We think of media in the traditional way: print and on-air mediums – all in-person, where someone has to be physically at a place, listening or viewing, to gain access to a particular ad.
For years, that was the way it was done.
Businesses bought ad space; customers heard/saw it. And that was advertising. But over the years, the way marketing reached consumers began to change … yet not everyone took notice. The Internet created ads that were visible for longer amounts of time, and for searchers who looked for things similar to certain ads. (If someone is Googling for grass seeds, they’re going to see ads for grass seed companies in their area.) The net brought on banners that display at the tops of websites where users can click, and be taken directly to a website. Email marketing campaigns let businesses send coupons and promotions directly to their best customers. Meanwhile, social media platforms (like Facebook, Twitter, etc.) allow businesses to host free pages that share brand info – and make them more likely to be seen by the general public.
Essentially, with the right efforts, a brand – any brand – can be found online from multiple angles, any time of day. Yet so many people aren’t taking advantage, and are opting for the old school way of marketing. Where you’re only seen by customers who are in the right place at the right time.
One of the biggest misconceptions about online advertising is that it’s going to cost and arm and a leg. And yes, it can get pricy. But that’s true of all advertising – if you don’t know what you’re doing or are working with the wrong brand, you can be overcharged. However, online marketing can actually be much cheaper than traditional methods, all while providing more efficient results. For instance, social media profiles can be set up free of charge – there are, of course, options like paid ads to boost visibility, none of which are required.
Another perk of sharing online is that there are tools to help you reach a specific audience. You aren’t waiting time and money showing your products to those who are outside of your customer base. Instead, your ads are shown to those who are searching terms related to your business. That means less money is spent, while more revenue is coming in.
Is this type of marketing more confusing than the traditional methods? Yes – there’s simply so much more going on. However, it’s more effective, can host a better return on investment, and in the long run, streamline your marketing efforts.
If you haven’t yet taken advantage of the new world of marketing, it’s time to adjust your efforts and look toward some incredible professional benefits.