Branding Guides.. What’s the big deal?
Branding Guides ARE a big deal.. Here’s why:
Here at AGPS we are all about the deets (”details”), but for good reason. Your business’s money is hard earned. It should be spent wisely. (Yes, we said it.)
Every penny that is within your marketing budget should GUARANTEE that you are going to be thrilled with the final products that you order. When our customers are happy with their orders we are ecstatic. Referrals and repeat business make us even happier, so you can bet your bottom marketing dollar that we are going to do everything we can to earn your business and your trust. Lets jump into why:
A Branding Guide is the MOST useful marketing tool you will use.
Ag Promo Source is proud to “protect your brand.” Great. What does that mean?
We vow to follow your brand guides with attention to every detail throughout any promotional product designs/orders and digital/print marketing. When you have a polished brand guide that you can email to everyone that deals with your marketing (even across MULTIPLE distributors) your finished product should be an exact, cohesive collection that looks like it all came from the same source. In the marketing world we call this BRAND CONSISTENCY (and we are dang proud of it).
Sooo.. what’s a Branding Guide??
A branding guide is a clear, written and visual explanation of exactly how and when you will brand your company.
A good branding guide will outline the following:
- Logo variations
It will describe each of these and which will be used and where.
Other important details about your brand can, and should be listed on your branding guide as well.
- Graphic elements
Here is an example of just part of one branding guide we have (below on the left).. look familiar? Remember, they can ALWAYS get more and more specific. (K State’s Branding guide is 44 pages long!! They mean it too! Seriously..)
Ehh.. Purple is “just purple” right??.. Wrong. Very. Wrong.
So picture this.. You spent a good chunk of your precious, already-exhausted marketing budget on promotional products for your up-coming tradeshow. You are ANXIOUS to make-nice with prospects and valued contacts that are imperative to make this month’s quota by keeping your contact info in important hands (because- hey!- we all know that promotional items WORK). You can already picture yourself sliding a cooled can of diet cola into your shiny, new, branded coozies and handing them over to your first point of contact..
JUST in time to notice that your “just purple” coozies look ROYAL BLUE under the flourescent lights.. This color is NOT the intense red-violet color that broadcasts the name of your business. OH, the panic!
Now RELAX. We can help!
This will not happen if we build your brand guide with specifics from the ground-up!
If a branding guide does nothing else for you it will deliver consistency, which is imperative to branding. Avoid confusion about what shade of purple (or whatever color you are wanting) by outlining the Pantone color code for all of your printed materials. This means that your backdrop and banners will match each other and marry-up with your tablecloth and business cards.
Digital marketing is even easier to pin-point because a hex code or RGB value will provide the exact color you are targeting for digital screens. This means that your logo will match your menu bar on your website, your email blasts, video advertisements, and all of your other branded imagery viewed from a phone, tablet, computer or television screen.
But where can I get a branding guide made?
Ag Promo Source is so eager to help you get your branding guide set in stone that we are willing to offer you the service of building your brand guide as an a-la-carte option by itself or roll it into a bundle with an order of promotional items.
Your success is our success. Give yourself peace of mind by finalizing this precious asset and prepare your company for growth. And consistency. (Have we mentioned that word yet?..) Con-sis-ten-cy.
As a valued customer, ask us today about how Ag Promo Source can help protect your brand!! (785) 320-2776